About Us
What, where, who?
Rhuki Apparel was established in 2021 by Larece "Rhuki" Randall. We offer premium and quality staple pieces that are trend-forward yet classic in its style and functionality.
Essentially, creating items that every person needs to build a capsule wardrobe but has the liberty to style it the way that they want. All of our fabrics are sourced locally.
Our product offering is locally manufactured in Cape Town, South-Africa through ethical and sustainable business practices. We have partnered with a female-owned manufacturer in Masiphumelele who employs and upskills members of the community on mastering the intricacies of sewing and garment construction.
We are very intentional about what we want this brand to represent and have partnered with suppliers whose vision aligns with ours, making it a more collaborative effort.
What is the inspiration behind the name?
The backstory behind the name "Rhuki" dates back to my childhood and what my close friends and family call me.
If we are being technical, the word "rookie" refers to someone who is new at something or is still learning. I've subconsciously contextualised it into my current life and the path I am continuously forging for myself. Always learning, like a Rhuki. Always evolving, like a Rhuki.
What inspired the brand logo?
The way the logo is designed is intentional. If you know me, you'd know - it used to be "Roekie" but over time it became "Rhuki" so as to break away from the idea of the ordinary. Simple and without the superfluous detail.
The crown on the "R" is how I used to write my nickname in high school. Perhaps to contrast the idea of being a rookie and remind myself that I am regal.
The underlined "U" indicates that you, the customer, will always be the centre and focal point of our brand. Thank you for your continuous support.
Final thoughts
"For I know the plans I have for you", says the Lord...
Rhuki Apparel Est. 1991 is a brand that has been created as a reflection of a journey that is not linear. And though we are constantly evolving, we remain rooted in our authenticity and our truth.
This brand is a product of a dream realised by a girl from Queenstown in the Eastern Cape. I envisage that as you take this journey with me, we will cultivate a space that validates our truest potential. Our dreams are valid and our journey is valued.
You are a living, breathing affirmation. Everything that you are becoming is divinely orchestrated.
With love, Rhuki
Meet the team
The team has grown from a one-woman band to a trio. Kindly join me in welcoming Tamia Bosch and Etienne Gelin to the Rhuki Apparel team.
Tamia is our Social Media Coordinator and will be supporting the effective implementation of our social media strategy and manage our online communities. She is also the beautiful face pictured on our website and social media channels.
Etienne is our Project Manager and the Co-owner of the brand. Etienne will coordinate and oversee internal resources and vendors for the seamless execution of our brand strategy and projects. He hails from France and will be adding "je ne sais quoi" to our team. Bienvenue, Etienne.